Business Development for Real Revenue Growth
Darling Projects exists for companies that can deliver value but need sharper market entry, stronger conversations, and better-qualified customer opportunities.
Practical, direct, commercially grounded.
The work is not generic marketing activity. It is targeted business development: finding accounts worth pursuing, understanding why they may care, identifying buying influences, and creating useful next steps.
The goal is new customers, new revenue, and a clearer path from market possibility to measurable business results.
Mike Darling
Founder
Mike Darling has spent his career in B2B sales and business development — working with companies across industrial, technology, and professional services markets to build new customer pipelines and qualify revenue opportunities.
Darling Projects was founded on a straightforward premise: most companies that struggle to grow new customer revenue are not failing at their core offer. They are failing at the front end — target selection, stakeholder access, qualification discipline, and follow-through. That is the work.